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East3 have now teamed up with game company Hasbro Interactive to develop computer games by enabling them to respond to a user's physical and mental state.
"It's wonderful that Hasbro Interactive has licensed these games to be more than just entertainment," said Jeff Segal, CTO of East3. "This agreement is the best of both worlds for parents and kids: Hasbro Interactive computer games that children already know and enjoy and a learning tool for parents to feel good about."
"Hasbro Interactive is very excited to have our computer games enhanced with East3's advanced feedback technology." said Tom Dusenberry, President of Hasbro Interactive. "Having your mind act as an interface with computer games is truly remarkable. And not to mention, these games are a wonderful way of helping children improve their ability to concentrate and focus."
The agreement licenses East3 to a minimum of two Hasbro Interactive computer games for enhancement and use with The Attention Trainer™. One Hasbro Interactive game will be included with the initial game system package and a second will be available in the first quarter of 2001.
"Our intent is to make this enabling technology available to as many people as possible," said John Berger, CEO and President of East3. "Hasbro Interactive is helping us accomplish this goal by making advanced feedback technology beneficial and fun for children through their computer games."
It certainly sounds like an exciting new product, the only drawback being, in our opinion (adders.org) is the cost at $800. New technology is however normally expensive when first released and it is hoped that this cost will reduce as its popularity grows. This seems quite likely as the computer gaming industry is apparently very interested in the prospect of producing games for everyone using this innovative interactive technology, particularly now Hasbro has got involved.
Currently the product is being marketed in the United States only. However, if successful and if John Berger's (CEO and President of East3) repeated comments, "Our intent is to make this enabling technology available to as many people as possible," are to be believed, then it should soon be more widely available. We'll keep you posted.
Simon Hensby for adders.orgNews
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